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YOU HAVE AN IDEA. YOU HAVE A DESIGN.

You may even have a product that’s gaining some traction.

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Maybe you can’t find a sew shop that will produce the minimums you need.

Or you can’t find fabric that fits your sustainability guidelines.

Maybe you haven’t found a way to scale your business to become financially viable.

Whatever the setback, you’re committed to making things happen —
with the hope that a few doors may open along the way.

Are you ready?

THIS IS FACTORY45

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HERE’S HOW IT WORKS

Our 6 months together are divided into three 2-month modules. The program is entirely online, so you can go at your own pace, knowing that you’ll have weekly group calls, and bi-monthly one-on-one consulting.

There will be new videos, worksheets, scripts, templates and recorded expert interviews available as each new module is released on the dates specified below.

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SOURCING + MANUFACTURING

These two months are structured to set you up with the resources you need to go into production. We’ll work together to set up your supply chain or scale your current supply chain.

What you get:

  • A personalized assessment of where you are now, where you want to be, and how to get there.
  • Connections to an entire database of U.S. suppliers who source sustainable fabrics.
  • Strategies to contact these suppliers, including exact scripts outlining what to say (and what not to say), so that you can build relationships and start sourcing the materials you need.
  • Connections to dozens of production partners and sew shops in the USA who will happily work with your low minimums.
  • A cost and budget analysis so you’ll know how much capital you’ll need to go into production.

Note: In 99% of cases, you will not go into production until the end of the program. This module is designed to lay out the groundwork, so you’ll be ready.

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BRANDING + MARKETING

These two months are dedicated to identifying your ideal customer and how you can effectively communicate what you sell. We’ll answer the questions: “Who wants what I’m offering?” and “How do I get in front of them?” And then we’ll devise strategies to make it happen.

What you get:

  • A clear and specific avatar of your ideal target market.
  • A complete brand strategy that speaks directly to your target market and represents the visual essence of your company.
  • A website that epitomizes your brand and generates customer leads.
  • New social media tactics and blogging strategies to connect with your target market and turn them into “early adopters.”

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GOING TO MARKET

We don’t do business plans here. We conceptualize products and test the market. One of the best ways to do that is through crowdfunding and pre-sales. You’ll be able to see first-hand how your target market responds to your product and if it makes financial sense to begin manufacturing.

What you get:

  • An in-depth understanding of applicable business principles that will keep you “lean” and out of debt.
  • A complete plan-of-attack for launching a successful crowdfunding campaign or pursuing an alternative pre-sales method (yep, there are more).
  • Direction in creating your video, profile page, rewards system, campaign timeline, and goal amount.
  • A media strategy for reaching out to press outlets so you can launch your campaign with buzz.
  • A personalized assessment that wraps up our six months together, gets you ready to hit the launch button, and leaves you prepared to start production.

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Weekly group Q+A calls to walk you through the process step-by-step.

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Bi-monthly one-on-one coaching calls. Just you and me.

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Video interviews with experts across the industry.

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An accountability network of entrepreneurial peers.

MY STORY

My StoryI have created the program I needed when I was first starting out in the sustainable apparel industry. My first company took a year and a half to get off the ground. My co-founder and I launched {r}evolution apparel and our signature piece, the Versalette, after months of dead-end leads.

That period of high hopes and frequent disappointments was tough. As newbies in a closed-off industry, it seemed like we were pursuing an impossible feat. Sew shops didn’t have websites, fabric suppliers didn’t have e-mail addresses, and more often than not, we were sent to voicemail.

I’ll never forget the time when we spent part of our dwindling savings to fly across the country and visit a potential production partner. For three days, we spent time with the owner and his sewers to explain our vision and get samples made. We flew home hopeful and waited four weeks while one of our designs was turned into a prototype. When the finished piece arrived in the mail we were shocked to find it looked nothing like what we had designed.

It seemed like an unending journey of bumps and disappointments, and we couldn’t help but question our original intentions. Until, eventually, we broke through.

In 2011, we launched a Kickstarter campaign and raised $64,246 — over three times our goal amount. We became the highest-funded fashion project in Kickstarter history at that time and were featured in Forbes, TheWallStreetJournal.com, Gadling and Yahoo! News.

After a year and a half trying to turn our vision into a reality, we were finally able to source sustainable materials and find a production partner in the USA. We produced and sold out a first run of 1,400 units, went on a three-month branding tour along the Pacific Northwest coast, and were named “the go-to gurus for tips on how to succeed on Kickstarter” by The New York Times.

After that experience, I knew I wanted to help other entrepreneurs facing similar roadblocks. I wanted them to know that once a couple doors open, it gets easier. I wanted them to know that with the right tools and strategies, producing ethically and responsibly in the USA is both possible and profitable.

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WHY FACTORY45?

In the past year, I’ve worked with dozens of startups to identify their pain-points and help them grow their businesses. Whether it was sourcing and manufacturing, designing a brand strategy, or creating a media campaign, I’ve furthered my experience in helping other companies grow. Those experiences have directly influenced the creation of Factory45. You can learn more about my past work here.

“Shannon strikes a great balance of being a dreamer capable of seeing the possibilities, while having incredibly high standards for her work. This combination is invaluable for entrepreneurs and I’d definitely recommend working with her.”
– Katie Rock, Co-founder of Activyst

“We originally hired Shannon because her experience and success in sustainable fashion was inspiring and enviable … Our work with her saved us unmeasurable amounts of time and money, as her guidance helped us avoid the mistakes and pitfalls that plague many fashion start-ups.”
– Jen Hartford, Co-founder of Noble Carriage

HERE’S THE DEAL

If you’re looking to create and launch a product in the USA, this is the program that will get you to market. You won’t learn this process in school, and suppliers aren’t going to walk you through it. I know how challenging it can be to gain traction, but for a small investment, this is your opportunity to network with peers, learn from experts, and build your business with the support of mentorship.

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  • You’re an entrepreneur at heart but need the extra support and resources to really get going.
  • You have an idea, design or prototype but don’t know how to take it to the next level OR…
  • You have a product with traction and you’re ready to scale your business.
  • You are committed to bringing manufacturing jobs back to the USA.
  • You want to help prove that businesses can be good and do good for everyone involved.

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  • You want to learn how to sew, grade a pattern, or create a tech pack.
  • You believe the only way to make a profit is by hiring cheaper labor overseas.
  • You don’t care about the fabrics you’re sourcing and how they were created.
  • You can’t make a six-month commitment to an entrepreneurial lifestyle.

THE INVESTMENT

The cost of joining Factory45 is $500/month for a commitment of 6 months.

(Applications for the 2014 program are now closed.)


 

TIME & FINANCIAL INVESTMENT OF FACTORY45 VS. DO-IT-YOURSELF Factory45 Infographic

APPLICATIONS FOR 2014 ARE CLOSED.

GET ON THE LIST FOR THE 2015 PROGRAM HERE.

HAVE QUESTIONS?

FAQ

Check out the FAQ here